Edition: (2010) | Pages: 384
Can say without fear of error that was born a society that is held entirely in the virtual world. In it, individuals in many cases interact following guidelines and rules of conduct perfectly comparable with those produced in the physical world. However, in many social scenarios are outlined. This forces us to reflect deeply on how much the law that orders our society is going to be effective in the social network universe.
We are facing an Internet service model, and of course of business, which revolves around the widespread treatment of personal data. But in the Web 2.0 company that acquires information using singular value and quality. In a network of individuals generally use real identity, or some very similar, and create social relationships. The behavior can be analyzed, the behavior leaves no trace and advertising and services can be customized.
There has been a change in the role played by the Internet user. It is no longer a taxpayer. Disseminates information on blogs, forums view, hanging, with or without permission, photographs or video recordings in identifying friends or acquaintances. Their behavior can have an effect on the rights of others.